Section 7
Information And Education On Infant Food:
7. Information and education on infant food:
(1) The Ministry may, on advice of the committee, give approval to publicize any information and educational
materials related with the infant food.
(2) Every information and education material, in written or audio or visual form, dealing with the infant food shall include clear information relating to
the following matters:
(a) The benefits and superiority of breastfeeding,
(b) The preparation for and the continuation of breastfeeding including mother’s nutrition,
(c) The harmful effects on breastfeeding due to the partial adoption of bottle feeding or complementary food feeding,
(d) The difficulties in reverting to breastfeeding after a period of feeding by mother’s milk substitute.
(3) The information and educational material containing the matters of feeding a complementary food or mother’s milk substitute to the infants shall also
make the following matters clear, in addition to the matters as referred to in Sub- section (2):
(a) proper use of mother’s milk substitutes,
(b) expenditures to be incurred in feeding mother’s milk substitutes in comparison with the expenditures to be incurred in breastfeeding to
infants,
(c) the health hazards of improper use of mother’s milk substitutes, improper food and feeding bottles,
(d) methods of feeding infants with a cup or spoon,
(e) methods of preparing complementary food at home.
(4) The information and education material shall contain correct and usual information only; and no picture or statement of a nature to discourage
breastfeeding or encourage bottle-feeding habit.
(1) The Ministry may, on advice of the committee, give approval to publicize any information and educational
materials related with the infant food.
(2) Every information and education material, in written or audio or visual form, dealing with the infant food shall include clear information relating to
the following matters:
(a) The benefits and superiority of breastfeeding,
(b) The preparation for and the continuation of breastfeeding including mother’s nutrition,
(c) The harmful effects on breastfeeding due to the partial adoption of bottle feeding or complementary food feeding,
(d) The difficulties in reverting to breastfeeding after a period of feeding by mother’s milk substitute.
(3) The information and educational material containing the matters of feeding a complementary food or mother’s milk substitute to the infants shall also
make the following matters clear, in addition to the matters as referred to in Sub- section (2):
(a) proper use of mother’s milk substitutes,
(b) expenditures to be incurred in feeding mother’s milk substitutes in comparison with the expenditures to be incurred in breastfeeding to
infants,
(c) the health hazards of improper use of mother’s milk substitutes, improper food and feeding bottles,
(d) methods of feeding infants with a cup or spoon,
(e) methods of preparing complementary food at home.
(4) The information and education material shall contain correct and usual information only; and no picture or statement of a nature to discourage
breastfeeding or encourage bottle-feeding habit.